ROI Calculator UAE — 2025
Calculate the return on investment (ROI) for any business decision or investment. For UAE. Uses current 2025 data.
AED
Total upfront cost of the investment
AED
Total revenue or savings generated minus ongoing costs
Common questions — UAE
What is the difference between ROI and CAGR?
ROI = (Net profit / Investment) × 100 — simple total return. CAGR (Compound Annual Growth Rate) = annualised return, accounts for time. A 60% ROI over 3 years sounds great, but the CAGR is only 17% — which puts it in context versus other investments.
What costs should I include in the investment?
Include everything: purchase price, installation, training, transition costs, opportunity cost of time, and any ongoing costs that are unique to this investment. Underestimating costs is the most common ROI analysis mistake — use conservative assumptions.
How do I calculate ROI for a marketing campaign?
Marketing ROI = (Revenue from campaign - Campaign cost) / Campaign cost × 100. If the campaign generates ₹5 lakh revenue for ₹1 lakh spend: ROI = 400%. Track attribution carefully — not all revenue from a period is attributable to the campaign. Use A/B testing where possible.
What is a good ROI for business investments?
Rule of thumb: any investment ROI should exceed your cost of capital (what you'd pay to borrow, or what the same money would earn elsewhere). If your loan rate is 12%, an investment ROI of 18% looks attractive. The higher the risk, the higher the required ROI.
Should I use ROI or NPV for large investments?
For investments over 3 years or those with irregular cash flows, use NPV (Net Present Value) — it accounts for the time value of money. ROI is simpler and good for quick decisions on smaller investments. For capital budgeting above ₹10 lakh, always use IRR and NPV alongside simple ROI.